In today’s rapidly evolving sustainability landscape, companies in the construction sector are under increasing pressure to report on their environmental impact. But how much of that reporting is real—and how much is just greenwashing?

The Greenwashing Trap in Construction

The industry has historically relied on vague data sets, estimates, and generalised assumptions to meet sustainability reporting requirements. But as legislation tightens, the practice of overstating environmental credentials without real, verifiable data is becoming a high-risk strategy.

Are Your Reports Built on Guesswork?

Some of the most common greenwashing tactics in the construction sector include:

• Over-reliance on industry averages rather than project-specific emissions tracking.

• Self-certifying sustainability claims without third-party audits.

• Estimating material recycling rates instead of real-time monitoring.

• Lack of transparency in supply chain sustainability practices.

• Avoiding long-term accountability by highlighting minor eco-friendly changes while ignoring core environmental issues.

The Circular Economy and Miscellaneous Provisions Act 2022 introduces specific responsibilities for waste management, particularly targeting those involved in construction and demolition industries. It places the obligation directly on waste producers, including both main contractors and subcontractors, to ensure that all construction and demolition waste is managed in line with strict regulations regarding recycling, reuse, and disposal.