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O’Neill said that Hub 360 builds a profile of each company it is deployed in, generating a picture of how many orders it fills and sends out each day and where trucks and vans are.

“It takes in details of the product type, the composition, the size, weight, destination, where it came from, who ordered it, where it’s going to,” he said.

“It takes all of that information and starts building up a profile.”

In one example, if a firm receives an order for Kilkenny, it may hold off momentarily on dispatching as it is likely that another order for that destination will come in, all the while determining the best route to take.

Grouping orders together will help optimise loads, cutting down on the number of journeys and the amount of fuel used.

Validation

Hub 360 was able to get Respa Beds on board as an early customer, and early validation, of its product.

There are plenty of logistics and delivery software suites on the market but Hub 360 was able to score Quinn Industrial Holdings as one of its flagship customers.

The software is now being used in some divisions in the group.

“It’s when they took an interest, we thought we have something here,” O’Kelly added.

After that, it secured some funding from Kildare’s Local Enterprise Office to investigate the market further.

The product has now evolved to the point where the key selling points for Hub 360 is traceability, which is particularly important for goods moving long distances or through borders and customs posts.

“All the information that is needed to travel with the product will be hosted on Hub and it will travel with the product either on the mobile product or on the desktop side,” O’Neill said.

“Any paperwork that needs to travel with the document is electronically attached to the wallet in the mobile app for the driver. If (the driver) needs to clear customs, everything is electronically captured in his Hub wallet on his driver app.”